A/01
Ecommerce · Google Ads
Nail Art
Full Shopping and Search build with feed optimisation and structured bidding. Average order value held at R1,143.70 while volume scaled; revenue per customer reached R2,515.09.
R12.67MStore revenue
Ten years, 1,000+ campaigns, four continents — regulated finance to ecommerce. I own the whole funnel: paid media, SEO, the site it lands on, and the number at the bottom.
Anyone can buy reach. The work is buying it cheaper than the market, converting it harder than the competition, and proving it in the account. These are the numbers I put my name on.
Every line below is a live account I ran, not a case study I was briefed on. Revenue figures come from the client's own store reporting and Google Ads.
Full Shopping and Search build with feed optimisation and structured bidding. Average order value held at R1,143.70 while volume scaled; revenue per customer reached R2,515.09.
Rebuilt account structure around high-intent demand and delivery radius. Gross sales up 49% year on year, total sales R1,075,660.90 against near-zero returns.
Built the go-to-market for expansion out of South Africa into the rest of Africa. Education-led acquisition converting awareness into verified FTDs, with 2,900+ new client sign-ups from the expansion alone.
Portfolio-wide optimisation across the agency book: 640K clicks, 69,644 conversions, 25.4M impressions in a single year — every metric up on prior year while average CPC dropped to R1.78.
Brand marketing across 26 Chinese cities with a 30-person cross-regional team spanning China, Nigeria and Malaysia. 150 sold-out shows and a 35% lift in partner brand sales.
Most marketing leaders hand the site to a developer and the creative to an agency, then wait. I ship the landing page, wire the conversion tracking, write the ad, and read the data myself. That shortens every feedback loop that matters.
Search, Shopping, PMax, Meta, LinkedIn and programmatic. Budget allocation, bid strategy, feed and creative testing at portfolio scale.
Technical audits, topical architecture and content banks that hold rankings. 250+ client sites ranked, 3–6 month turnaround to top-10 positions.
I build the pages I advertise to. HTML, CSS, JavaScript, WordPress, Shopify — plus conversion tracking, GA4 and server-side event wiring.
Multi-jurisdictional campaigns under FSCA, FCA and CySEC. Compliance-safe creative, education-led acquisition, verified FTD growth.
Teams of 3 to 30 across continents. Board-level reporting to CEO, COO and CMO. Full P&L ownership and OKR-driven execution.
Adobe Creative Suite, Figma, Framer. Video direction, storyboarding and copywriting — creative built to the data, not to a mood board.
Agency versatility and in-house leadership. Finance, fintech, media, entertainment, ecommerce and property — the constant is the P&L.
Own a multi-million rand paid media budget across regulated markets. Presented strategy directly to Group CEO, COO and CMO. Built the Africa go-to-market from a South Africa-only operation — 2,900+ new client sign-ups, 2,359 funded accounts and roughly R36M in deposits on a R36,500 monthly spend.
Managed a $2M annual media budget and a team of eight campaign managers. Held 3.5× ROAS and R1M average monthly sales through Google Ads, with 35% year-on-year client growth across the book.
Led a 30-member cross-regional marketing team across China, Nigeria and Malaysia. Built the expansion strategy that produced sold-out shows across 113 cities and 63M online ticket sales.
Rebuilt the content strategy and lifted conversion 18% and site traffic 15%. Ran media outreach for launches including the Nelson Mandela Foundation documentary.
BCom in Management, UNISA. Master in Marketing (International Marketing), NEXT MBA. Harvard Strategy Execution. Diamond Google Product Expert — Google Ads Professional, Meta Blueprint, LinkedIn Marketing Insider.
Tell me the target, the constraint, and what's been tried. You'll get a straight read on whether I can move it — and what it would take.
Client performance data shown on this site is private and provided for the purpose of assessing my work. For formal reference or vetting, please request separately.